A BRAND ISN'T A BRAND, UNTIL PEOPLE FEEL IT. 

People connect with a feeling first, a brand second. I’m obsessed with understanding the emotional drivers that connect people and brands.

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Ideas are useless, unless they move people. Somewhere within the range of human emotions, lies a brand’s truth. Discover it. Move the people. Move the brand. 

 

A creative director isn’t doing the job, unless the message connects on an emotional level. I’ve built my career by connecting brands with people through powerful human emotions. This is my approach, my passion, my brand.