The Partagas Man of Distinction contest produced 456 video submissions, and a very special first place winner, who is now the undisputed titleholder and a loyal brand ambassador.
WEB / MOBILE DESIGN
Cigar lovers appreciate the finer things in life. However, young cigar-smoking aficionados speak as though they are refined beyond their years. Deep down they know they’ve only just begun, and that it takes time and focus to become a true Man of Distinction. This viral video and in-store promotion is captures the humor of that dichotomy while challenging the target to prove himself worthy.