© 2017 by Ken Musto. 

MEDIA

 OUTDOOR BILLBOARDS

DIGITAL ADVERTISING

TV COMMERCIALS

 IN-STORE PROMOTIONS

RADIO COMMERCIALS

DIGITAL VIDEOS

 SOCIAL MEDIA

WEB / MOBILE DESIGN

APP DEVELOPMENT   

The New Jersey Lottery needed a new umbrella positioning and branded game-specific campaigns to take sales and brand to a new level.  Research revealed that “dreaming of a better life” was the strongest emotional driver in motivating lottery ticket sales.  Give Your Dreams A Chance became the NJL brand positioning and the springboard for 11 years of record-breaking customer campaign engagement and ticket sales.

 

At the core of all brand communication touch points was one simple, powerful human emotion: the dream of a better life.

THE CAMPAIGN

The new brand positioning grew sales over  74.2 Million.