Negative stereotypes. Never a good thing for a brand. And in the case of the New Jersey brand the negative perceptions were perpetuating for decades and becoming part of our culture. How do you even begin to turn that around? A simple yet undeniably powerful solution: Show the world the real beauty of New Jersey. Campaign

Now That’s New Jersey gave lapsed and potential visitors an eye-opening cinematic view of the beautiful beaches, boardwalks, mountains, nightlife, and other unexpected wonders of New Jersey. So much for negative perceptions.

THE CAMPAIGN