Remington had lost it edge with men. The competition was aggressively out marketing the old classic. A unique brand positioning to push away the competition and reclaim their heritage was needed. With exciting new product news and technology on the rise, the timing was perfect to modernize and leverage their heritage. The solution: a new yet classic brand persona driven by the pure emotion of a man’s desire to be his best.

Serious Face Time, a brand differentiating positioning, connects with a man’s drive to want to be his best and look his best.